In a world that is full of seemingly insurmountable obstacles, Pantone has chosen an intense shade of red as their color for 2023. This powerful hue symbolizes the strength and determination needed to build a brighter tomorrow and usher in the new year!
What is Viva Megenta?
Pantone's Color of the Year, Viva Magenta 18-1750 radiates with enthusiasm and passion. This color originates from nature itself in the red family and conveys a powerful statement of strength. By embracing this vivid hue, you are inviting courage and fearlessness into your life while delivering an upbeat message filled with happiness and optimism to the world around you!
PANTONE 18-1750, Viva Magenta is an animated and liberated red that beckons freedom of expression without limitations. This vibrant shade invites all to participate with its energizing tones and dynamic flair—a color that dares us to be adventurous and bold in our pursuits. With just one glance at this empowering hue, we can gain a sense of resilience as it welcomes anyone who desires the same ardor for life's joys!
In this age of technology, the Pantone Color Institute drew inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
PANTONE 18-1750 Viva Magenta firmly grounds us in the past, stirring our souls and rekindling an admiration for nature's power. This magenta hue allows us to tap into a deep reserve of energy, ultimately providing us with the strength we need to persevere.