Nebraska Realty has created a unique space in real estate that looks decidedly different from the rest. Owner Andy Alloway’s humility, passion for people, professionalism, and concern for the customer experience is precisely what makes Nebraska Realty different. When an organization’s leadership has these qualities, it naturally attracts agents with similar values. Nebraska Realty can be described as “agent-centric” with the agents being the agency’s primary customer. Alloway believes that providing the best tools to provide excellent customer service are the key to attracting and developing the best agents. “How you treat people is what makes you successful, not the sign on the building,” he said.
In the past several years, Nebraska Realty has seen a surge of growth in both sales volume and agent count. In fact, they’ve increased from 300 agents in 2015 to 402 today. Alloway attributes agent growth to organic, word-of-mouth testimony which is the best marketing any company could ask for. While growth is important, the main focus of Nebraska Realty is two-fold. First, to attract the most professional, customer-oriented agents and commit to their success through consistent continuing education, and second, to provide potential clients with personalized customer service by professional agents who can provide a first-rate experience for all real estate needs. According to Alloway, Nebraska Realty is “always looking to evolve with what’s happening tomorrow,” by being on the front of technology and providing ease of access to that for their agents.
Agents are viewed as franchisees at Nebraska Realty. They’re provided with the education and the ability to run their business without management or corporate interference. Freedom to make decisions tailored to each customer’s best interests is crucial to a positive real estate experience. As a whole, the agency’s success can be attributed to open communication and team effort among their agents, staff, and management. Social engagement through activities such as tailgate parties, pool parties, and grilling lunch in the parking lot during the summer develops relationships and support systems among the agents who largely work independently.
As the Nebraska real estate market continues to evolve, so too will Nebraska Realty. With a focus looking ahead at new construction and continued work with the 21 builders they represent, adding agents in Lincoln and Iowa, and potential franchising opportunities in outlying areas, Nebraska Realty’s growth is truly in the hands of a dynamic, forward-thinking team of professionals.
Nebraska Realty’s agents are not only committed to helping people find a home, they’re also dedicated to helping Omaha’s homeless. The agency is a very enthusiastic and involved supporter of The Shelter Fund, hosting a golf tournament and Christmas party every year with all monies raised being donated for the benefit of the homeless.
Angel Starks, a realtor with Nebraska Realty since 2012, told us, “Nebraska Realty has a culture that can't be replicated. You can't teach it or define it, you just feel it.” Nebraska Realty cultivates a culture that is felt not only inside the walls of the building but in the community as well.